How to Use Google Search Console for Enterprise & Ecommerce SEO
Google Search Console (GSC) is a powerful tool for supporting technical, on-page and off-page SEO.. This reference guide focuses exclusively on using Google Search Console for optimization of established enterprise-level and ecommerce websites. If you do not already have an active Google Search Console account, visit Google Search Central: Getting started for beginners for a tutorial on setting up a Google Search Console account and verifying your domain name.
Below we’ll review and explain all relevant Google Search Console reports and identify what to look for when analyzing site performance.
Overview & URL Inspection
Security & Manual Actions
Legacy tools and reports
Links and settings
URL Inspection > Products
Search Results > Search Type
Search Results > Date Range – Compare
Search Results > Date Range – Filter
Search Results > Queries
Search Results > Pages
Search Results > Countries
Search Results > Devices
Search Results > Dates
Search Results > New
Coverage – Error
Coverage – Server error (5xx)
Coverage – Server error (5xx) URL Inspection
Coverage – Valid with warning
There are two types of “Valid with warnings” status within GSC index coverage reports:
1. Indexed, though blocked by robots.txt are URLs that were have been indexed by Google but blocked from crawling by the robots.txt file (e.g. yoursite.com/robots.txt). Typically, Google would not index URLs that are blocked from crawling. When it does, it’s usually because it found internal or external links to these URLs.
Action required: If these URLs are not intended to be indexed, apply the meta robots noindex directive () to the page header of each URL to be noindexed.
2. Indexed without content are URLs that have been indexed, but Google is unable to find any content on these pages. Possible reasons for this status include cloaking, Google was unable to fully render the page, page content in format Google doesn’t index, or the page is actually empty.
Action required: First make sure that the page actually has content. If the page is empty, and is left empty, Google will likely apply a “soft 404” to the URL and the page will eventually be deindexed. If the page has content, use the Google Search Console URL Inspection Tool to determine what Google is seeing when it crawls the URLs. If the URL inspection tool indicates that the URL is in good standing and indexable, simply click the “Request Indexing” button on the details page.
Coverage – Valid
Coverage – Excluded
Sitemaps > /sitemap.xml
Removals New Request
Core Web Vitals