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How to Use Google Search Console for Enterprise & Ecommerce SEO

Google Search Console (GSC) is a powerful tool for supporting technical, on-page and off-page SEO.. This reference guide focuses exclusively on using Google Search Console for optimization of established enterprise-level and ecommerce websites. If you do not already have an active Google Search Console account, visit Google Search Central: Getting started for beginners for a tutorial on setting up a Google Search Console account and verifying your domain name.

Below we’ll review and explain all relevant Google Search Console reports and identify what to look for when analyzing site performance.

Overview & URL Inspection

Performance

Index

Experience

Enhancements

Security & Manual Actions

Legacy tools and reports

Links and settings

google search console overview report

google search console url inspection tool

URL Inspection > Products

google search console url inspection products report

Search Results > Search Type

google search console search results search type report

Search Results > Date Range – Compare

google search console search results date range compare report

Search Results > Date Range – Filter

google search console search results date range filter report

Search Results > Queries

google search console search results query report

Search Results > Pages

google search console search results pages report

Search Results > Countries

google search console search results countries report

Search Results > Devices

google search console search results devices reports

Search Results > Dates

google search console search results date report

Search Results > New

google search console search results new reports

google search console discover report

google search console google news report

Coverage – Error

google search console coverage error report

Coverage – Server error (5xx)

google search console error 5xx example report

Coverage – Server error (5xx) URL Inspection

google search console error 5xx example url inspection report

Coverage – Valid with warning

google search console coverage valid with warning report

There are two types of “Valid with warnings” status within GSC index coverage reports:

1. Indexed, though blocked by robots.txt are URLs that were have been indexed by Google but blocked from crawling by the robots.txt file (e.g. yoursite.com/robots.txt). Typically, Google would not index URLs that are blocked from crawling. When it does, it’s usually because it found internal or external links to these URLs.

Action required: If these URLs are not intended to be indexed, apply the meta robots noindex directive () to the page header of each URL to be noindexed.

2. Indexed without content are URLs that have been indexed, but Google is unable to find any content on these pages. Possible reasons for this status include cloaking, Google was unable to fully render the page, page content in format Google doesn’t index, or the page is actually empty.

Action required: First make sure that the page actually has content. If the page is empty, and is left empty, Google will likely apply a “soft 404” to the URL and the page will eventually be deindexed. If the page has content, use the Google Search Console URL Inspection Tool to determine what Google is seeing when it crawls the URLs. If the URL inspection tool indicates that the URL is in good standing and indexable, simply click the “Request Indexing” button on the details page.

Coverage – Valid

google search console coverage valide report

Coverage – Excluded

google search console coverage excluded report

google search console sitemaps report

Sitemaps /sitemap.xml

google search console sitemaps index coverage

Sitemaps > /sitemap.xml

google search console sitemap.xml report

google search console removal tool

Removals New Request

google search console removals tool new requests form

google search console page experience report

google search console core web vitals report

Core Web Vitals > Desktop

Core Web Vitals > Mobile

Core Web Vitals > Mobile > LCP Issue

Products > Either “offers”, “review”, ro “aggregateRating” should b specified

Settings > Crawl Stats – Total crawl requests

Settings > Crawl Stats – Average response time

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