Marketing, finance, operations and management guides for small business owners.
Starting a Business
Building a business from the ground up in an exciting opportunity, but it also comes with challenges and pitfalls. A good business plan will guide you each step of starting and managing your business. It will serve as a roadmap for how to structure, run, and grow your new business.
One of the most important elements of launching a business is selecting the correct legal structure. The legal structure you select for your business will impact your day-to-day operations, your personal liability, your business registration requirements, and how much you pay in taxes. To determine which business structure provides you the right balance of legal protections and benefits, you should consult with a qualified accountant or legal professional. To learn more about business structures, read Best Business Structure for Small Business.
The most common legal structure for small business is the Limited Liability Company (LLC). LLCs can be setup by your attorney, your accountant, or you can do it yourself through your Secretary of State.
Whether you’re a first time small business owner, or your business has existed for years, employing effective marketing strategies is critical to your success. Small business thrive or die based on their ability to implement cost effective marketing that produces results. That’s because small business don’t have access to the same resources as larger firms. Below you’ll find guides to the most effective marketing strategies for small businesses.